And, as it turns out, what we find attractive in a profile doesn't sync up with what we go for in the real world.
"People have elaborate laundry lists of qualities they think they want in a partner, and they like online dating profiles that fit this laundry list," Eastwick said.
It can often be frustrating to have to cancel dinner plans to stay back at the office, or to turn down the offer to spend Friday night happy hour with your friends because there's just too much work to get done.
The study's authors sifted through decades of research about what makes people romantically compatible.
Finding love isn't easy, but aims to make finding a match easier for a certain subsection of the population — doctors, lawyers, chief executives and other accomplished professionals who make at least ,000 a year.
The founder of the site, Boris Giller, is touting the site's security features, which require prospective menthe's to supply a résumé, fill out a detailed application, sign a legal agreement stating that all information provided is truthful and submit to identity verification and a credit report.
But can a formula determine whether two people will have a successful long-term relationship? According to market research company IBISWorld, the online dating industry made 3 million in Canada in 2014.
Services like e Harmony and promise to find you the best potential matches based on complex and tightly guarded algorithms.